As an advertising executive and owner of Creasy Woolfolk Concepts,
Cindy Creasy Woolfolk had witnessed and experienced a decline in advertising
dollars and budgets soon after 911. Two of Creasy Woolfolk Concepts
largest clients sold to out-of-town companies within a six month period.
Cindy knew that Creasy Woolfolk Concepts would weather the storm but
also decided to open a business that not only performed well in a
good economy but actually thrived in a bad economy.
Cindy was familiar with the barter industry as she knew several
owners of a trade exchange in New Orleans, LA. Through out a ten
year period she watched Crescent City Trade Exchange grow and prosper
offering its members a unique approach to grow and market their
businesses. After a lot of research, phone calls and conversations
with trade exchanges and trade exchange members from all over the
country Cindy decided to open a trade exchange in Richmond, VA.
James River Trade Exchange was incorporated in July of 2003.
Cindy felt that Richmond needed a professional trade exchange and
set out to create a business model that differed from most, concentrating
on customer relations, individualized accounts and a user friendly
system of tracking barter transactions. James River Trade Exchange
has an open membership which allows perspective members to see the
wide range of businesses and services that are already members of
JRTE. JRTE encourages members to reach out to one another directly
but also offers brokering for those businesses who want to limit
their participation and daily interaction with other members.
James River Trade Exchange members will consider any company for
membership who fully believes in and practices integrity, quality
and professionalism in their business. To date, James River Trade
has signed up over 225 members and averages five new members a month.
James River Trade Exchange is the member’s trade exchange.
JRTE employees enjoy assisting members in arranging and recording
transactions, making introductions, hosting events and providing
them with essential information. Existing members are encouraged
to reach out to fellow members to solicit sales and networking opportunities.
Each member is urged to recruit new businesses as well as bring
prospects to quarterly socials. These socials allow JRTE members
and their guests an opportunity to network and learn about barter
experiences. For those who have fully embraced the concept of bartering,
membership in James River Trade Exchange has proved beneficial time
and time again.
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