|
100% Trade Services
Include:
2 Mailings at 100% Trade with 4 additional mailings cash |
| Protected - All purchase
must be arranged by broker. |
| Trade Status: |
Can change without notice. It is best to check w/ broker
and/or client before transacting. |
| Category: |
Direct Mail (Co-Op) |
| Company: |
Capital City Supercoups |
| Contact: |
Lisa Ritchie |
| Phone: |
804-833-1266 |
| Fax: |
N/A |
| Address: |
Serving the West End of Richmond, VA 80,000 homes - West End
about 6x a year! |
| Email: |
lritchie@supercoups.biz |
| Website: |
www.capitalcitysupercoups.com |
Executive Summary:
SuperCoups is a premier, co-operative direct mail company that offers
cost-effective, direct mail advertising solutions to America’s
small businesses
SuperCoups offers a win-win solution by connecting consumers with
local merchants and service contractors who are offering discounts
in their local area. Local merchants and service contractors benefit
from the exposure they get in the SuperCoups envelopes and from
the new traffic they get in their establishments. Consumers benefit
by saving money on products and services they need.
Compelling Statistics:
-
94% of American households use direct mail coupons.2
-
76% of consumers say they keep the SuperCoups envelope for
at least 30 days.3
-
76% of consumers enjoy looking through coupons and special
offers they receive in the mail.4
*Source: 1ADVO Consumer Segmentation Study 2003. 2ACNielsen.
3Pulse Research, 2004. 4NFOWorldGroup. 5Hardwick
Research.
How does SuperCoups target their audience?
By using CrossBow™, a highly specialized, geo-demographic software
containing the most technologically advanced mapping software and
approximately 500 demographic variables. Crossbow™ enables SuperCoups
to develop targeted zones that will maximize the return on your
advertising investment. Local merchants work in conjunction with
their SuperCoups franchisee or salespeople to establish their demographic
needs.
SuperCoups is a premier, co-operative direct mail company that
offers cost-effective, direct mail advertising solutions to America’s
small businesses
SuperCoups is in the business of connecting local businesses with
local consumers via affordable, cooperative direct mail advertising.
SuperCoups delivers its brightly colored blue and yellow envelope
into the hands of consumers. This envelope is filled with local
savings from local businesses and national advertisers.
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