The Guld Resource Group

100% Trade Services Include: Speaking Topics, Keynotes, Half Day and Full Day Training

Guld has lived the "radio dream," building a radio group from scratch. He and his two partners started MainQuad Richmond Broadcasting, operators of WBBT, Oldies 107.3 and WJZV, The Wolf, 93.1.

His Mission Statement reflected his operating philosophy…

*Entertain Our Listeners…Ratings will follow
*Superserve Our Clients…Revenue will follow
*Take Care of Our Staff…Loyalty will follow
*Take Care of Our Community…And everything else will take care of itself.

In 2002, his station was awarded the Virginia Association of Broadcaster's Lawrence B. Richardson Award, the highest state award recognizing community service. The stations were also the recipient of The District Media Award (2003) from the American Cancer Society, the highest recognition given to a media partner over a four state region by the ACS.

In April of 2005, Guld published The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar. The book's focus is to teach broadcast sales executives how to grow their clients' business; and by doing so, the salesperson's personal business will take care of itself. The sales techniques and marketing principles presented are beneficial for all businesses.

His mission is to prove that "nice guys can finish first." The tagline of his company… "Building Profits Through People, Promotion and Passion" reflects his belief that profits follow when you do the right things.

Guld received his BBA and MBA from the University of Georgia. He sits on the board of the Jewish Community Center, where he is past Chairman of the Marketing Committee and is past Chairman of Safeplace, a non-profit service agency that helps teens in crisis situations. He has been married to Natalie for 17 years. Together, they have three children…Spencer (15), Stephanie (13) and Justin (9).

BUSINESS DEVELOPMENT
"Build Your Profits Through People, Promotion or Passion" Too often in today's competitive business environment, the focus of attention is on "profit." But as the saying goes…"if you spend all of your time watching the scoreboard, the ball is going to hit you in the face!" Like the winning score in a ballgame, "profit" is the end result of playing a great game! By focusing your energy on just three areas, you will win over your employees, win over new customers…and profits are sure to follow.

MARKETING AND PROMOTION
"If You Don't Promote Your Competitive Advantage, You Won't Compete"

Regardless of how good you, your product or your service is, if you don't promote yourself, there's a good chance that no one will hear you, see you or buy from you. How do you get your name out to your prospective customers without going broke? How do you judge a return on your marketing investment? Michael will answer these questions and give you tools to analyze your marketing strategy.

LEADERSHIP
"The Magic Words of Leadership"

Building a successful business is all about building relationships. How do you lead to get the most out of your employees? How do you build loyalty where they will go the extra mile for you and your customers? How do you keep your best employees from taking the next offer that pays a little more? Discover how easy it is to lead when you use the "magic words" every day.

CUSTOMER SERVICE
"Provide World-Class Service at the Local Level"

What is "world-class service?" It is the talk of many in service industries but the reality of few. World-class service will greatly exceed service expectations on a consistent basis. When a client is provided with world-class service, it often becomes a legendary experience that is retold to others in a form of free publicity that cannot be bought. Michael will break down the attributes of world-class service and show by example how in most situations, it's the process that will determine your reputation more than your product.

SALES
"Make Your Career, Not Just Your Month"

Why is it that some people are more successful in sales than others? What qualities do they possess? What habits do they have that keeps them at the top of their game month after month and year after year? Long-term success is no accident. Top producers in every industry share unique qualities that lead to their success. Discover the fundamentals of high performance that will unleash your sales potential.

MOTIVATION---PERSONAL DEVELOPMENT "Passion…The Difference Between Being Good and Being Great."

Passion is the difference between "good performance" and "great performance." Passion is the difference between "liking what you do" and "loving what you do. Passion is contagious. So how do you bring out the passion in yourself and in others around you on a daily basis? Michael will share his insight on what he believes is the key to personal happiness and to professional success.

Positive Attitude + Positive Activities = Positive Results

Everyone knows how important it is to have a positive attitude and that feeling defeated will often become a self-fulfilling prophecy. However, wanting success is only the beginning. It's the action steps that follow that will determine your direction. Michael will show how motivation and inspiration (attitude) are important, but it is perspiration (activities) that will ultimately lead you to achieve your goals.

Life's a Reality Show and You're the Star
As the old saying goes, "Life's not a dress rehearsal." You are either a spectator or a participant in the game of life. Reality shows have nothing over our real world experiences. Michael presents a humorous, yet inspirational view of life in our modern day world and shares his simple philosophies on how to get the most out of every day.

THE DRUMMING EXPERIENCE
Nothing will "wake up" a room like the sweet sounds of drum solo.

As an accomplished drummer, Michael has entertained many groups and organizations with his interactive percussion sessions involving members of the audience. The drumming experience can be integrated in combination with any of the above speeches.